Why your dark clothes keep fading

The five washing habits that turn black jeans grey, and the cold-wash, low-heat approach that keeps dark clothes dark.

Laundry Tips & Hacks 1 min read
In this guide
  1. 1. Washing in hot water
  2. 2. Overdrying
  3. 3. Washing right-side out
  4. 4. Overloading the machine
  5. 5. Using the wrong detergent

Black jeans don't fade because the colour is weak, they fade because of how they're washed. Here are the five washing habits doing the damage, and the cold-wash, low-heat approach that actually keeps darks dark.

1. Washing in hot water

Heat opens up the fibres and strips dye out with every wash. It's the single fastest way to turn black jeans grey.

2. Overdrying

Leaving jeans tumbling on high heat long after they're dry bakes fade lines into the fabric and breaks down the fibres faster than any wash cycle.

3. Washing right-side out

The outer surface is where all the friction, rubbing and fading happens. Washing jeans right-side out puts that surface directly in harm's way.

4. Overloading the machine

A packed drum means jeans rub hard against buttons, zips and each other for the whole cycle. That friction is what wears colour away at the seams and pockets first.

5. Using the wrong detergent

Standard powders are often built for whites, with brightening agents and bleach-based ingredients that actively strip colour from dark fabric wash after wash.

Or let us worry about it

Black jeans and dark clothes deserve better than grey. Let us wash them the right way, every time.

  • Sorted by fabric and colour

    Darks are always washed apart from whites and delicates.

  • Colour-safe products only

    Dark-safe detergents, never a bleach-based powder near your black jeans.

  • Cold wash, low heat

    Cold cycles and gentle drying, so your darks stay dark for longer.

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